soft drink labels bespoke illustration packaging branding
In-house illustration

Doncaster based soft drinks manufacturer asks us to refresh the labels of a budget brand of flavoured spring water aimed at children


To rebrand a range of fruit flavoured spring water drinks aimed at children. The existing packaging was dated and lacked any real impact on the shelves. Being a budget brand the project spend needed to be kept to a minimum.


We created a range of colourful characters in-house called the Orchard Fruit Gang. The brand name was given a rustic, wholesome makeover. The 'sugar free' and 'added vitamin C' messages were highlighted to enforce the child-friendliness. Label colours were carefully chosen to complement the contents.


The lunchbox drinks look so much more attractive on shop shelves and chiller cabinets. By creating the group of characters the future marketing potential has endless possibilities. The range was expanded to 6 flavours with more characters joining the gang!

Whether you're just starting out in business and need a new company logo, website and brochure, or if you need to refresh your existing marketing material, we can help you. Call today on 01937 557585, or ping us an email on, and let's get started.